A way of enjoying guided by memory.
Who we are
The Pueblos de Álava team is made up of Inma Roiz and Itziar Herrán , and a multitude of collaborators including experts and lovers of the land of Álava and its villages (historians, amateur chroniclers, collectors of souvenirs, photographers, translators…)
Get to know us
The team
Itziar Herrán
Journalist and tourism consultant. Contributor to Basquetour for over a decade, updating international tourist guides—Michelin, Lonely Planet, and Routard, among others—and coordinator of writers’ trips in the Basque Country.
She was the editor of the tourist magazine Lur, has written several guides about Euskadi and was a Fulbright Foundation scholarship recipient at Boston University, with international experience at Bloomberg Financial News.
Inma Roiz
A writer, anthropologist, and journalist born in the Ayala Valley, she is the author of several books about rural women in Álava and fictionalized biographies. Manuela and Oro Verde are her best-known novels.
Manuela – the story of the Basque farmhouse through the eyes of a woman and the emigration to New Spain in the 18th century – has reached its fifth edition. Oro Verde recounts the trials and tribulations of the sawyers who came to cut timber in the Basque mountains in the 1950s.
Kepa Barañano
A construction worker by trade, he has worked with stone for over 20 years as a stonemason and has taught Basque; in addition to his work, he dedicates part of his time to translation, and among the works he has translated into Basque are Don Quixote of La Mancha, Lazarillo de Tormes, The Art of Prudence, Ibarrola, the price of loyalty, etc.
Among those he has written, Hi eta ni adiskide beti and Bizi ala hil.
Xabier Ramos
A senior technician in forestry and natural environment management, he started in nature photography due to the admiration and respect he feels for it.
He has spent a decade trying to immortalize unique and unrepeatable moments of the species and landscapes that make up the biodiversity and horizons of the Basque geography.
José Gutiérrez
Economist, creative, and marketing director at Digixop , a company specializing in digital marketing and web development. He works with institutional clients, such as the Basque Government, Ondarea Bizkaia, city councils, etc., and various private associations and companies in the Basque Country.
